According to a research study conducted by Finnish market research firm Invenire Market Intelligence, consumers demonstrate a preference for back-to-basics natural products when it comes to Omega-3 supplements.
The report found that consumers want their Omega-3 products to be fresh, natural, and minimally processed. The consumers in this study also reported that they would reject products with a bad smell or taste – which is common for many fish oil supplements – or which contain toxic substances.
Omega-3 supplements are often supplied as a softgel capsule, however some consumers dislike or have difficulties swallowing them. New formats include chews, gummies, and enhanced liquid products that mask the often-unpleasant taste of these natural supplements.
One company that has remained a front-runner for innovative and consumer-driven Omega-3 supplements is Barlean’s Organic Oils. Their line of natural organic oils and supplements includes Omega Swirl – an all-natural supplement loaded with essential Omega-3s, with the delicious taste and pleasant texture of a fruit smoothie in a variety of flavors. Omega Swirls are prepared as emulsifications, so in addition to tasting delicious, they are highly absorbable to the body – making them a good choice for every family member.
Reports indicate that consumers also show an increased interest in the source of Omega-3s, with a desire to know exactly where they are coming from, and how they are produced. Barlean’s Organic Oils is committed to providing consumers with the absolute finest and freshest organic oils nature has to offer. To ensure this, their products are stringently tested and 100% guaranteed to be both all-organic and non-genetically modified.
When looking for Omega-3 supplements, be sure to research on a brand’s quality control and manufacturing practices to ensure you are getting the highest nutritional benefit from the most natural products.
